Fixture Design &
Visual Merchandising
SoulCycle Greenwich Retail Shop
Ground floor of this OG studio was transformed to highlight the in house line of performance and lifestyle apparel.
Soul by SoulCycle
I was responsible for the design of the custom fixtures as well as the visual merchandising.
A successful visual merchandising presentation takes into account an organized and engaging aesthetic, while also focusing on business goals. The photo examples here demonstrate execution as well as instructions to be utilized in a store setting. My approach when it comes to fixture design is to solve for a specific use while maximizing flexibility for the future unknowns.